Gate 1 at the WFCU Centre in Windsor, August 25 2014.  (Photo by Adelle Loiselle.)Gate 1 at the WFCU Centre in Windsor, August 25 2014. (Photo by Adelle Loiselle.)
Windsor

WFCU pens new deal with OHL

The WFCU Credit Union has partnered with the Ontario Hockey League to become the Official Financial Institution of the OHL.

“We are thrilled to welcome WFCU as an official sponsor of the Ontario Hockey League,” said OHL Commissioner Bryan Crawford. “Their strong community values align perfectly with the OHL’s mission to inspire and connect people through the game of hockey.”

As part of the partnership, the WFCU will receive exclusive sponsorship rights with the OHL and a suite of assets to enhance fan engagement and build visibility in multiple markets including Barrie, Kingston, Kitchener, London, North Bay, Oshawa, and Peterborough.

“Partnering with the OHL is an incredible opportunity for WFCU to engage with hockey fans and communities across the province,” said WFCU President and CEO Eddie Francis. “Our longstanding relationship with the Windsor Spitfires and the WFCU Centre reflects our commitment to supporting local communities and creating memorable experiences for sports fans."

The WFCU is a financial institution that has been headquartered in Windsor since 1940. It currently holds naming rights to the WFCU Centre, home of the Spitfires.

The WFCU is launching a scholarship program for OHL athletes and will be providing financial literacy training and personalized support to OHL players.

"Through this partnership, we look forward to expanding our deep-rooted history with the OHL, helping athletes pursue their dreams in both hockey and education, while continuing to strengthen the communities we serve,” said Francis.

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